Acceptable use policy

Every Raechly customer sends from domains and senders that share our providers and our reputation with them. One customer’s bad list can hurt everyone’s delivery, so these rules are strict. They are part of theterms of service.

Lists and lawful basis

• Email only people you have a lawful basis to contact, and be able to say what that basis is.
• Don’t upload purchased, rented or scraped lists unless you have a lawful basis for every person on them.
• Cold email to an individual at a personal address usually needs their prior consent under PECR, CASL and the ePrivacy rules in the EU. Don’t send it without that consent.
• Don’t re-upload people who opted out or bounced to get around suppression.

Honest sending

• No spoofing: don’t forge headers or send as a person or company you are not.
• Use a From name and subject line that tell the truth about who is writing and why.
• Every cold email ends with your company name, your postal address and a line saying the reader can reply “stop”. Keep that line in, and give us a real postal address.

Opt-outs

• Honour every request to stop, however it arrives. Raechly suppresses an address when a reply asks to stop; don’t undo that.
• If someone asks you to stop outside Raechly, block their address in Raechly too.

Content

• Nothing illegal, fraudulent or deceptive.
• No phishing, malware or links that hide where they go.
• No harassment, threats or hate speech.
• Nothing that infringes someone else’s rights, such as their trademark or copyright.

The laws you follow

You follow the anti-spam and data protection laws that apply to you and to the people you email. For most customers that includes CAN-SPAM in the United States, CASL in Canada, the GDPR in the EU, and the UK GDPR and PECR in the United Kingdom.

Limits

• Don’t try to get around sending limits, for example by opening extra accounts.
• Don’t probe, overload or attack Raechly, its API or its MCP server.

What we do about it

Raechly may pause a campaign, a sender or all of your account’s sending, without notice, when bounces, complaints, reports or the content of your emails suggest a breach of this policy. Campaigns already pause themselves on a bounce spike. We tell you why and what would let sending resume. Serious or repeated breaches end the account, and we report illegal activity to the authorities.

Report abuse

If an email sent through Raechly breaks these rules, forward it tosupport@raechly.com and we will look into it.